AMPED Up Advertising

It’s estimated that political campaigns will spend over $1 billion on digital advertising in 2018.
$1 billion represents only about 9.5 percent of campaigns’ overall advertising budgets. In other industries, digital media accounts for 30 to 50 percent of the money spent on ads.

With CDI Ads, we specialize in identifying opportunities with impact for every phase of the campaign. Campaigns engage in five major categories of specialized advertising that we plan for using our AMPED advertising strategy:

ACQUIRE

It’s always the right time to grow your assets for this election or the next. Fundraising, turnout, and social engagement all starts with expanding your digital resources.

PROGRAM IDEAS

Expand your house file
Recruit volunteers
Scale social communities
Onboard donors & volunteers

MONETIZE

Fundraising is more than email. Search and social advertising play an increasing role in fundraising. Remarketing is also an essential part of any fundraising strategy.

PROGRAM IDEAS

ROI Advertising for Contributions
Locate brand new pools of donors
Retarget existing donors
Reactivate lapsed donors
Online Stores

PERSUADE

Win votes or shift perspectives with your message. Tell stories that captivate your audience.

PROGRAM IDEAS

1:1 Advertising Programs
Digital Cable, Smart TV, VOD
Data-Driven Creatives
Reach and Frequency Campaigns

ENGAGE

Raises awareness, build your brand, and move supporters into action. Gain key insights into what excites your audience and test important messages.

PROGRAM IDEAS

Chattering Class Visibility
Message A/B Testing
Content Promotion
Brand Awareness
Geo-targeted Audience Outreach

DECIDE

Mobilize your supporters to win. With targeted advertising, you can turn data is real world results.

PROGRAM IDEAS

Targeted GOTV Campaigns
Early and Absentee Voting
Convention Turnout
Crowd Raising