News

Blowout Counties Make the Case for Targeted Ads  

Nationally, 22% of Americans live in what are referred to as “landslide counties” that represent more than 80% of the two-party presidential vote in America.   Read More >

What To Do About Redistricting? It’s Not Nothing!

Redistricting is changing the electoral map and it's a challenge not to be taken lightly. Are you prepared for the consequences of your district changing? Our team pulled the data to uncover the full set of facts about redistricting and what you need to know to keep your candidates are safe. Read More >

Future Early Voting Tactics and the Election Day Myth

I’ve heard one too many times from a Republican operative, “Our votes will come in on Election Day.  The numbers are going to change.” The more I encounter the ‘GOP owns Election Day’ myth, the more frustrated I get. It’s time not only to come to terms with this defeatist mindset but to embrace new […] Read More >

Analysis: How Partisan Is Today’s Senate?

By all accounts, the outcome of the 2020 election is historic. President Trump became only the fourth elected incumbent in the last century to lose, while not one of the 166 Republicans seeking reelection to the House of Representatives lost. Read More >

Four Checks You Can Do TODAY to Get the MOST from Your End-of-Quarter Advertising

For some campaigns, their end-of-quarter push can account for more than one-third of their total fundraising in that quarter -- for some, it's even more. Read More >

Vertical Video Ads are Coming to YouTube

YouTube is embracing vertical video ads to let brands "provide a more seamless mobile experience" for viewers, it revealed at Dmexco today (12 September) where it also revealed plans to sell advertisers video ads based on users' personalised home feeds. Read More >

Google Responsive Display Ads Roll Out as New Default Display Format

Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Read More >

Facebook Updates Ad Metrics to Provide a More Holistic View

Today, people interact with businesses across different platforms and channels—both online and offline. To help businesses better understand the various ways people interact with their business and market accordingly, Facebook has long offered standard events via the Facebook pixel. Read More >